11 Amazing Brands New to Amazon This Year

This celeb-loved fragrance blends tonka bean and Madagascar vanilla, the brand’s signature base note, which has been dubbed the ultimate essence of vanilla. One of Amazon’s best-selling eau de parfums, Lavanila is handcrafted by master natural perfumers with organic sugarcane alcohol to create a natural fragrance that lasts.

This mom-created brand designs snack bowls, cups, tethers, and more with little ones (and moms) in mind. The collection of colorful and sustainable mealtime accessories is made from food-grade silicone and loved by celebrities such as Katherine Schwarzenegger Pratt. The cup and bowl have a suction bottom to make spills happen less frequently.

Designed by a female-led innovation team to be safe, comfortable, and easy to use for pet parents and their dogs, Rover Gear provides more confidence in every walk. New to Amazon, Rover Gear’s walking essentials include the Better Walk No-Pull Harness, Essential Dog Walking Leash, and Bag Buddy Hands-Free Poo Carrier.

Get your game face on! Revolin makes sleek pickleball paddles that are constructed from a natural, flax- and hemp-based composite. The new-to-Amazon brand’s elite collection of pickleball paddles feature the patent-pending BioFLX face, the newest high-performance material designed just for this sport.

This new healthy gummy launched last year and hasn’t looked back. Shameless Snacks gummies taste just like the real thing but have far less calories and sugar. They not only taste more like traditional candy than their competitors, but they’re also better for your body, featuring fewer calories and lots more fiber — all without sacrificing great flavor and texture!

At only 70 calories per bag, Shameless Snacks are vegan, Keto friendly, gluten-free, and have just 3 grams of sugar per bag.

Don’t let the basic packaging fool you: This heel balm has more than 11,000 reviews with almost all five stars. Flexitol’s Miracle Heel Balm features exfoliating glycolic acid in a thick, rich and nongreasy cream that absorbs quickly and works fast. The petroleum-free formula addresses dry, ashy, cracked, and itchy feet. The cream moisturizes and exfoliates for soft, smooth results.

Eat PowerSnacks! are a yummy raw and vegan snack that come individually wrapped, perfect for on the go or packed lunches. Featuring three flavors — almond butter crunch, salted peanut butter crunch, and allergen-free red berry crunch, Eat PowerSnacks! are non-GMO, nonprocessed and authentically nutritious, with 6 to 9 grams of protein per serving.

This innovative, smartphone-powered insect bite gadget has taken Europe by storm, and it is finally available in the US – just in time for springtime blooms and the inevitable bug bites they bring! Itchy, painful bites can put a quick end to your next walk through the woods, picnic at the park, or backyard barbecue. But there's a solution.

This battery-free, itch relief device designed by German engineers offers immediate, long-lasting relief from itching and pain caused by bites and stings from mosquitoes, bees, wasps, horseflies, and more. Plug heat it into your phone, place it on the bite, and say goodbye to swelling and itching. The concentrated heat (124° F) is medically proven to relieve itching and pain from bites and stings and is compatible with Android or Apple devices. It’s all-natural and chemical-free, and safe for anyone 4 and older.

This multipurpose cooking pan is literally the only one you need. It serves as a frying pan, saute pan, saucepan, skillet, wok, steamer, and braiser all in one! Reduce kitchen clutter with Sliq’s nonstick and nontoxic 4-quart pan that includes a steamer and strainer basket. The ceramic coating is free of PFOA, PTFE, lead, cadmium and other chemicals. Best of all, cleaning up is effortless because it's dishwasher safe.

Say hello to your new must-have, no-mess kitchen tool. ButterBox is a hassle-free, airtight and upright butter dish and knife-free spreader. The patent-pending vertical design uses 4-ounce slender butter sticks with the wrapper on and takes up less space in the fridge. The integrated silicone seal keeps butter fresh and is designed to go from fridge to counter, becoming a butter dish, knife, and applicator all in one!

The Pedestrian Project creates products that care for the very things that make movement possible: our feet. The brand’s products are highly effective and deeply hydrating, softening skin and heels and soothing irritation. Pedestrian Project products are 100% vegan, cruelty-free, and made without parabens, phthalates, PEG, dyes, GMO, silicone, petrolatum, and synthetic fragrances.

Loved by celebs like Vanessa Williams, this silky-smooth sheer color gel from Hi Beautiful You instantly perfects and enhances the skin for a natural, “no-makeup,” makeup look. Think your skin, only better. Skin tone is left softened and improved to reveal an even and smooth complexion.

Antioxidants, alpha lipoic acid, vitamin A, and vitamin E help protect the surface of the skin from free radicals. Four shades match any skin tone with Smart Tint Technology: Luminous, the lightest shade; Radiant, a medium tone; Rich, a medium to dark shade; and Decadent, a dark tone.