How To Get That Spring Cleaning in Motion With Help From Neat Method Mompreneur Jen Rowe

In CafeMom's monthly series, Work It, Mama, powerful moms detail how they navigate their professions and home life.

Yes, it's that time of year to clean house, get organized, and toss old things cluttering your space. It's spring cleaning season, and we're ready to tighten the drawstring on our sweats, pull up our sleeves, and straighten up. But let's be real — sometimes it all just feels like too much. Where do we start? How long is this really going to take? Actually, I just want to sit down.

Jen Rowe, owner of Neat Method in Toronto, knows all too well how overwhelming getting and keeping homes organized can be, especially when you're cleaning up after the whole family (that big kid you're married to included!). Not only did she get her act together, but she also started a business to help other families do the same.

"When my husband and I were expecting our first child and living in a small urban-sized home that’s over 100 years old, I found myself not only researching the most compact baby items but also the most effective ways to organize things so it didn’t feel like our home was being overrun with baby things," Jen tells us. "Part of that came down to simply setting boundaries around what was actually needed versus what was cool/nice to have. Once we were settled into parenting one child and another was coming along, I realized some of our organizational systems might not work with one more person in the home."

After she researched different cleaning methods, she remembers spending hours organizing her primary closet with her husband. "We both had the best sleep of our lives that night," she recalls. "We truly felt a weight lifted. Later, when I joined Instagram, I realized it was a franchise."

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The Neat Method became a way a life.

After checking out the Neat Method on Instagram, Jen became curious about what it might be like to own a Neat Method franchise. "I reached out to find out if they had ever considered opening a franchise in Canada and learned they were preparing to open up applications," she says.

She launched her franchise in July of 2019 but was soon faced with the pandemic, which stuck a thorn in her business plan. But instead of throwing in the towel, Jen used the time during lockdown to network virtually and to rely on her previous career in brand marketing and communications to keep the momentum going for when she eventually reopened. Now, Jen's business is thriving!

So, how does the Neat Method work?

First, you have a consultation with the Neat team. "We never want anyone to feel ashamed of the state of their space — there’s zero judgment," assures Jen. "I structure my consultations as a casual, friendly conversation, asking questions to get to know them better: how many kids they have, if they have any pets, whether or not they have help in the home, what their typical day looks like, what the biggest pain points are in the given space, if they have any specific requests.

"We tour the space(s), they show me inside the cupboards, drawers, closets, etc.,." she continues. "If they’re interested in an entire home overhaul, we narrow it down to start with one to three priority spaces so as not to overwhelm their household. Once the conversation and tour are done, I go through each space and take photos and measurements. Then I put together a proposal and we go from there."

Talk to moms about mom stuff. And make money doing it.

We all remember when Marie Kondo admitted to having a messy home after having kids. So what's the key to maintaining an organized life?

"At Neat, we completely understand that life is hectic and homes — especially those with kids — cannot look ’gram-worthy all day every day, but we take great care in identifying aspects of our clients’ lifestyles so we’re implementing systems that will work for them," Jen says. "That way, when there’s time at the end of a day or week, it’s very easy to reset the space."

Jen adds that she understands systems fall apart when they don’t work for a client’s lifestyle. "For example, if we know a client doesn’t have the bandwidth or interest in taking the time to decant items into gorgeous canisters every time they need to replenish those items, we wouldn’t use that system for their space," she says.

On the Neat website, the team detailed five practices of organized people. We compiled the Cliff Notes below, but check out the full article HERE:

Give every item a designated home.
Update labels as needs change.
Put things away as soon as possible.
Shop with available space in mind.
Declutter frequently.

And, of course, part of trusting a solid mompreneur is in knowing she's not all talk! Jen breaks down how she keeps her life in order.

"One of the things I like most about owning my company is that no two days are alike," she tells us. "I try to reserve at least two days a week for admin work and consultations with prospective or returning clients and two to three days a week to be on projects with my team.

"I don’t think it’s ever possible to be in complete balance between work and family," she adds. "Some weeks work is weighted a bit more heavily and others family is. It all tends to average out to be equitable between the two, though.

"I’m lucky to have a partner who is excited for me to achieve my goals with my business and helps share the parenting load pretty equally. I’m also lucky to have the flexibility that if I want to volunteer to chaperone a school trip, with enough notice, I can just schedule myself as not available to work that day," Jen shares.

How Jen manages stress is also key.

She makes sure to hang out with her husband, either watching a TV show or playing a board game, once the kids are in bed. "I’ve also recently gotten into audiobooks, so I sometimes listen to those to wind down before bedtime," she adds.

Once that alarm goes off in the morning, she's back at it! "For work I always try to picture what the best- and worst-case scenarios are for a given problem or challenge and gauge my comfort level with them," she muses. "If there’s discomfort, I regroup and try to come up with other solutions or answers."

To find a Neat organizer near you — they have 95-plus locations across the US and Canada — or to find out how you and can start your own franchise, visit neatmethod.com.

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